How flowers are actually bought
Most flower orders are last-minute and emotional: a birthday remembered late, an apology, a delivery to another city. The buyer needs to know it can arrive today, at roughly what time, and what it will actually look like. They also need reassurance, because they are paying for something they will not see. Florists lose these orders to whoever made checkout fastest, and lose repeat business because nobody records that this customer buys flowers every March.
What we build for a florist
First, same-day delivery with real time slots and a cut-off, stated clearly, since urgency is the whole category. Second, catalogues by occasion and budget, which is how people search when they do not know what to order. Third, card messages and photo confirmation on delivery, the reassurance that turns a one-off buyer into a returning one. Fourth, date reminders and subscriptions, because the same customer has the same anniversaries every year.