How homeware is bought
Customers furnishing a kitchen or a bathroom buy several related items at once and think in rooms and styles rather than in product categories. A catalogue organised by product type makes them assemble the set themselves, which most will not do, so the basket stays small. Material and care information matters more than sellers assume, since a fabric that cannot be washed or a pan that cannot go in a dishwasher is a complaint waiting to happen.
What we build for a home goods store
First, room-based and style-based browsing with complete sets, which is how the purchase is imagined and how baskets grow. Second, material and care information per product, preventing the complaints this category generates. Third, accurate stock and delivery, since bulky items need scheduling. Fourth, inspiration content that links directly to products, because this is a visually driven category and a photograph without a buy path is wasted.