How toys are bought
Toys are bought for a specific child of a specific age, usually as a gift, frequently under time pressure before a birthday or a holiday. Buyers filter by age and by what the toy develops, and they need certainty that it will arrive on time. Seasonal peaks overwhelm stock and delivery, and a toy that fails to arrive before a birthday is a complaint that lasts longer than the season.
What we build for a toy store
First, filtering by age, gender-neutral categories and developmental benefit, which is how gift buyers actually search. Second, safety certification and age warnings published, since parents check and regulators require. Third, accurate stock with honest delivery dates in season, because a missed birthday is the reputational risk of this trade. Fourth, gift wrapping and delivery to a third address, plus seasonal pre-orders that spread the December load.