How wholesale buyers work
A wholesale buyer is placing a repeat order from a list they already have. What slows them down is everything around it: trade prices that only a manager knows, stock figures they cannot see, minimum quantities they discover after ordering, and a process that requires a phone call during working hours. Meanwhile your sales team spends the week retyping orders that the customer could have placed themselves in a minute.
What we build for a wholesaler
First, B2B accounts with contract tier pricing, so each buyer sees their own price automatically. Second, reorder from history and saved lists, which is how most wholesale revenue is actually placed. Third, live stock and minimum quantities shown before the order, not after. Fourth, orders pushed into your accounting system, removing the retyping step entirely and with it the errors that come from it.