Where FMCG distribution loses time
FMCG distribution runs on sales representatives visiting shops, taking orders on paper or a phone, and returning them to an office that retypes them. Most of those orders are repeats. The representative time that could be spent expanding range or opening new accounts is spent transcribing. Shops, meanwhile, cannot order between visits, cannot see stock, and cannot check their own account balance.
What we build for a distributor
First, a retailer ordering portal with trade pricing, stock and reorder from history, which removes the transcription entirely. Second, route and delivery scheduling, so shops know when they will be served and reps plan around real orders. Third, promotions and trade terms published per account, since promotional confusion is a constant source of disputes. Fourth, account balance and document access for retailers, which removes a large share of the calls to your office.