Where gyms lose members
Gym membership is bought on impulse and abandoned quietly, and most gyms only discover a lapse when the payment stops. Prospective members want to see the equipment, know the busy hours, understand what a membership includes, and try before committing. Personal training is the highest-margin product and is sold by a trainer approaching someone on the floor, which is the least scalable sales method available.
What we build for a gym
First, membership plans with online purchase and automatic renewal, plus expiry reminders before the lapse rather than after. Second, equipment, facilities and occupancy by hour shown, since avoiding the crowd is a real selection criterion. Third, trainer profiles with session booking and packages, making the margin product purchasable without a floor conversation. Fourth, trial passes and attendance tracking, which identifies the members who are about to disappear while there is still time.