Why IT company sites do not convert
The most common failure in this sector is abstraction. A site describes capabilities in language that could belong to any of a thousand firms, so the visitor cannot tell whether you are right for them and leaves to check a competitor who was specific. The second failure is proof: case studies written as project descriptions rather than as problems with outcomes, which convince nobody who is spending real money on an unfamiliar supplier.
What we build for an IT company
First, positioning written as a job to be done — the problem, the buyer, the outcome — on the homepage and repeated on every service page. Second, case studies structured as problem, approach, result, with numbers where you have them and no numbers where you do not. Third, pages per service and per industry, because that is how technical buyers search. Fourth, enquiries routed into your CRM with a brief, so the first reply is substantive rather than a scheduling exchange.