Where SaaS sites lose evaluators
Most SaaS sites lose people at two points. The first is comprehension: a headline about empowering teams, screenshots with no context, and no clear statement of which problem disappears when you buy. The second is pricing: a "contact sales" wall that filters out exactly the informed buyer who wanted to check the range privately. Underneath both sits a measurement problem — nobody knows which step of the funnel is leaking, because the instrumentation was never set up.
What we build for a SaaS product
First, a clear product story — problem, mechanism, outcome — with screenshots that illustrate a real workflow. Second, published pricing or an honest range, plus a calculator for the common shapes of deal. Third, self-serve trial or demo booking in the same flow, without a form that promises a call back. Fourth, documentation built as public, indexable pages, which both ranks for the problems you solve and reassures technical evaluators.