What app clients need
A company commissioning a mobile app has no reference point for cost, which is why enquiries open with a request for a price and studios respond with a discovery call the client will not schedule. The second unaddressed question is what happens after launch: store submissions, operating system updates, crashes and support, which clients do not budget for and studios do not explain. Portfolio apps that are no longer in the stores undermine everything else.
What we build for an app studio
First, pricing ranges by app type and complexity, so a client can decide whether to proceed without a meeting. Second, a portfolio of apps that are actually live, with store links and usage where available, since dead apps in a portfolio are worse than none. Third, the process explained from discovery to store approval, with timelines. Fourth, post-launch support and maintenance presented as a product, which is both honest and the recurring revenue studios usually forget to sell.