Where agencies still win
Travellers book simple return flights themselves. Agencies earn on multi-city routings, group travel, corporate accounts with policy and reporting, and above all on changes and disruptions, where a person who answers beats an airline call centre. Agencies presenting themselves as ticket sellers compete directly with search engines on price and lose, having given up the work they are actually better at.
What we build for a ticketing agency
First, positioning around complex routing, groups and corporate travel, since simple tickets are not a business any more. Second, corporate accounts with travel policy, approval and consolidated invoicing, which is where the recurring revenue sits. Third, change and disruption support presented as the core service, because that is the moment clients remember why they use an agency. Fourth, group booking request handling with a structured form, replacing the message thread that currently takes a day per enquiry.