What breeding decisions rest on
A farm improving its herd chooses a sire on production data, genetic merit and conformation traits, and that choice compounds over years. In practice most farms are offered whatever is in the technician van, because no catalogue exists that they can study in advance. Technician scheduling is equally informal, which matters because insemination is time-critical and a missed window costs a full cycle.
What we build for a breeding service
First, a sire catalogue with genetic and production data, so a farm can choose deliberately rather than accept what arrives. Second, pricing per straw and per service, published, since this is a repeat purchase that should not require a negotiation. Third, technician booking with response windows, because the timing is what determines success. Fourth, herd records per client, which turn one-off services into a breeding programme and a long relationship.