How dairy output is sold
Most dairy farms sell to a single processor and accept the price offered, because switching requires finding an alternative buyer and no alternative buyer can find them. What a processor needs before any conversation is daily volume, fat and protein content, quality history and delivery capability. Separately, there is a direct market — households and small shops buying milk, yoghurt and cheese on subscription — that farms rarely reach because there is no mechanism to take the order.
What we build for a dairy farm
First, a supply specification page: daily volume, composition, cooling and transport capability, quality testing — the facts a processor uses to qualify you. Second, structured processor enquiries with volume and delivery basis. Third, a direct sales channel for finished products with delivery subscriptions, which is higher margin and does not depend on one buyer. Fourth, herd and practice transparency, which is what direct consumers increasingly buy on.