What machinery buyers need
There are two moments in this business. The purchase, which is a capital decision — farmers compare total cost of ownership, not sticker prices — and the breakdown, which is an emergency where the only question is whether the part is in stock and how fast it arrives. Dealers who cannot answer either online lose both: the sale to whoever published real prices and terms, and the parts order to whoever showed availability.
What we build for a machinery dealer
First, model pages with full specifications and cost-of-ownership calculators, because running cost per hectare is the comparison being made. Second, parts search by machine, model and part number with live stock, which is the emergency answer. Third, service booking with technician availability, including field callouts during season. Fourth, used machinery listings with hours and condition, since that is where a large share of this market actually transacts.