Why soil testing is under-used
Soil testing pays for itself through fertiliser decisions, and most farms never buy it because the offer is presented as a list of analyses with no indication of which they need, how to sample correctly, how long results take, or what they will be able to do with them. A report full of parameters and no recommendation confirms the suspicion that the whole exercise was academic.
What we build for a soil lab
First, test packages by purpose — fertiliser planning, new field assessment, problem diagnosis — rather than a list of individual analyses. Second, sampling instructions with video, since bad samples produce useless results and an unhappy customer. Third, turnaround times stated and a results portal, because timing matters against a planting calendar. Fourth, agronomic recommendation attached to results, which is the part farmers actually want and will pay for.