Why fertiliser sales stall
A farmer knows the crop, the area and roughly the soil, and needs to know what to apply, how much, and when. Faced with a product list of compositions, they either guess, over-apply, or buy whatever the neighbour bought. Suppliers lose the sale and the farm loses yield. Seasonality makes it worse: the whole year sells in a few weeks and orders arrive faster than a sales team can process.
What we build for a fertiliser supplier
First, an application rate calculator by crop, area and soil, producing a quantity and a schedule — this is the sale and the agronomy at once. Second, product pages with full nutrient composition and application guidance, not just a name. Third, bulk pricing with delivery by distance and volume, since transport decides the delivered cost. Fourth, pre-season ordering, so the seasonal rush is handled by a form rather than by phones.