Where roastery revenue sits
A roastery sells retail bags visibly and makes its money supplying cafés, which reorder weekly and currently do so by message to whoever answers. Cafés need consistent roast profiles, reliable delivery days, equipment support and staff training — a relationship rather than a transaction. Retail customers want origin, roast level and tasting notes, and they buy on subscription if you let them.
What we build for a roastery
First, wholesale accounts with standing orders and delivery days, since that is the revenue and it currently runs on messages. Second, origin and roast profile pages with tasting notes, which is how retail customers choose and how cafés judge consistency. Third, retail subscriptions, because coffee is the most predictable repeat purchase there is. Fourth, equipment and barista training offered, the services that make a café stay with a roaster rather than switch on price.