Who buys tea
Drinkers choose tea by variety, origin and brewing character, and buy it repeatedly. Gift buyers choose by presentation and occasion. Wholesale buyers — shops, tea houses, hotels — need trade pricing, pack sizes and reliable supply. A single catalogue of products serves the first adequately and the other two not at all, which is why most brands sell through distributors at whatever margin is left.
What we build for a tea brand
First, variety and origin pages with brewing guidance, since that is how a committed drinker chooses and returns. Second, gift sets and packaging presented as products, because a large share of tea is bought to give. Third, wholesale accounts with pack sizes and trade pricing for shops and tea houses. Fourth, export enquiry routing, as regional tea blends have demand abroad that is currently served entirely by traders.