How fast food is chosen
Fast food is an impulse decision made on a phone by someone hungry and nearby. Any delay — a slow page, a menu as a PDF, an ordering flow that demands registration — loses them to the place next door. The second loss is the queue at peak: customers who could have ordered on the way stand in line, which limits throughput exactly when demand is highest, and platform delivery takes a permanent cut of everything else.
What we build for a fast food business
First, a genuinely fast mobile page with menu, prices and distance visible immediately, because seconds decide this. Second, pickup ordering with a collection time, which converts the queue into throughput. Third, direct delivery with zones and honest timing, so repeat customers stop costing you aggregator commission. Fourth, combo pricing and loyalty tied to a phone number, plus a real page per location for local search.