The problem with mobile food
A mobile food business has no fixed address, which means regular customers cannot find it and new ones discover it by accident. The schedule lives in social media posts that scroll away within a day. Private and corporate events are the most profitable work — a truck at a company party or a wedding — and those enquiries arrive as direct messages that get lost between services.
What we build for a street food business
First, a location and schedule calendar showing where you will be and when, which is the fundamental problem of mobile food. Second, pre-orders for collection at a stated time, turning a queue into throughput during a two-hour lunch window. Third, event and private hire as a priced product, with headcount, menu options and duration — the work that pays best. Fourth, a menu that can be updated from a phone, since it changes with what was bought that morning.