How tires are bought
Tire buyers search by size, then filter by application — passenger, commercial, agricultural, industrial — and by load and speed rating. Fleet operators, who buy the most, additionally evaluate cost per kilometre, retreadability and warranty terms, because that is how their purchasing is judged. Manufacturers who publish a brochure catalogue are compared on price alone against imports. Certification and homologation matter for road use, and dealers need stock visibility and trade pricing rather than a phone call at the start of every season.
What we build for a tire manufacturer
First, a catalogue filterable by size, application, load and speed rating, which is the search behaviour in full. Second, certification and homologation published, required for road-legal sale. Third, a dealer portal with stock, trade pricing and reorder, replacing the seasonal phone queue. Fourth, a fleet route with cost-per-kilometre data, warranty terms and retreading, since fleet buyers justify decisions with numbers rather than brand preference.