What equipment buyers weigh
Mining and quarry operators buy equipment on throughput and total cost of ownership, and they buy it from whoever they believe can keep it running. Downtime is the dominant cost in this industry, so parts availability and service response are weighted more heavily than purchase price. Suppliers who publish neither are assumed to have neither, and the sale goes to a competitor who stated their stock position and response times.
What we build for an equipment supplier
First, machine pages with throughput, power, dimensions and application, since capability is the first filter. Second, parts search by machine and part number with live stock, which is the emergency answer and the reason customers stay. Third, service contracts with stated response times, presented as the product they actually are. Fourth, tender participation materials, because a large share of this market buys through formal procurement.