How pet owners shop
Pet owners buy food, litter and treatments on a cycle that is predictable to within days, and reorder wherever is convenient when they notice the bag is empty — increasingly a marketplace. They search by species, age and weight, sometimes by prescription requirement, and a catalogue organised by brand serves none of that. Running out of a prescription diet sends a customer elsewhere permanently, because they cannot wait.
What we build for a pet store
First, filtering by species, age, weight and dietary need, including prescription diets, which is how the choice is made. Second, subscriptions with intervals matched to pack size and pet weight, since this is the most subscribable category in retail. Third, accurate stock, because a substitution on a prescription diet is not acceptable. Fourth, reorder from history and reminders, plus accessory attachment, since the food purchase is the anchor for everything else.