How tennis courts are used
Court booking taken by phone into a paper diary produces double bookings at peak times and empty courts midweek, because nobody can see availability. Players want to book a specific surface at a specific hour, often recurring weekly with the same partner. Coaching is the higher-margin product and is arranged informally. Tournaments and leagues are what build a club community and are organised through message groups.
What we build for a club
First, real-time court booking by surface and time, which eliminates the collisions and lets midweek gaps be priced differently. Second, recurring bookings for regular players, set once rather than arranged weekly. Third, coaching with named coaches, packages and availability, since that is where the margin is. Fourth, tournaments, leagues and membership management, plus stringing and equipment services that keep players attached to the club.