What brands need from an influencer agency
A brand planning influencer work needs to know who the creators are, what their audience actually looks like in demographics and geography, what engagement is real, and what results comparable campaigns produced. Follower counts are widely inflated and brands know it. Agencies that present a list of creators with follower numbers cannot be distinguished from anyone else, and the campaign is commissioned on guesswork.
What we build for one
First, a creator roster with verified audience data — demographics, geography, engagement quality — which is the information brands cannot obtain themselves. Second, campaign case studies with results, tied to what the brand actually wanted. Third, pricing models explained: per post, per campaign, performance-based, since opacity here is a standing complaint. Fourth, reporting with verified metrics, because unverifiable reporting is why brands treat this channel as an experiment rather than a line item.