Why proptech adoption is slow
Property technology is bought by owners, managers or developers and used by tenants, residents or agents, and the two groups want different things. Adoption stalls because the buyer sees cost and the user sees change. Integration with existing property management and accounting systems is the practical barrier, and a pilot in one building is almost always how a first deployment happens rather than a portfolio-wide decision.
What we build for a proptech company
First, positioning separated by user type, with the commercial argument for the buyer and the experience argument for the user. Second, integration with property management and accounting systems stated, since that determines feasibility for anyone with an existing portfolio. Third, pilot programmes scoped to one building with defined success criteria, the realistic entry point. Fourth, data handling for resident information, which is both a regulatory question and a tenant trust question.