Where apple margin comes from
Apples harvested in autumn earn their real price in late winter, which makes controlled-atmosphere storage the difference between a good year and a bad one. Buyers planning winter supply need variety, calibre, colour grade, storage type and how much you can release per month. A grower who cannot present that sells at harvest into the lowest price of the year, alongside everyone without storage.
What we build for an apple orchard
First, variety pages with calibre, colour and storage type, since winter buyers screen on exactly these. Second, monthly release volumes from store, which is what lets a chain build a supply plan around you. Third, packing and grading capability, because retail buyers need fruit that arrives ready for shelf. Fourth, forward enquiries for winter volumes, so the storage is contracted rather than gambled on a spring price.