How equipment purchases are decided
A contractor buying machinery compares specification, price, and — heavily — what happens when it breaks, because downtime costs more than any price difference. Used machines add hours, condition and service history to the comparison, and a listing without them is treated as concealment. Parts availability is the other decisive factor, and it is the one dealers most often leave to a phone call during an emergency.
What we build for a dealer
First, new and used stock with full specifications, and for used machines the hours, condition and service history, since omitting them loses trust immediately. Second, parts search by machine and part number with live stock, which is the answer during a breakdown and the reason customers return. Third, service contracts with response times, the real differentiator against grey imports. Fourth, total cost of ownership information, because that is the comparison a serious contractor is making.