How flowers are actually bought
Flower buying is overwhelmingly last-minute: someone remembers an occasion, wants delivery today, and orders from whoever shows a price, a photograph and a delivery time within a minute. Florists who take orders by phone or messenger lose that customer entirely. Corporate and subscription orders — offices, restaurants, hotels — are the stable revenue that almost no florist actively sells.
What we build for a florist
First, a catalogue with prices and photographs of what actually arrives, since the gap between the picture and the delivery is this industry main complaint. Second, same-day delivery with time slots and live cut-off times, which is the urgent order that converts or leaves. Third, occasion collections and reminders, so a customer who ordered for a birthday is prompted next year. Fourth, subscriptions and corporate accounts, which turn irregular purchases into predictable weekly revenue.