What screen advertisers evaluate
An advertiser buying digital screens in shopping centres, clinics, gyms or transport needs to know which venues, what audience passes them, how often a spot plays, and — critically — proof it played. Networks selling on a venue list and a monthly price cannot be compared with digital channels that report every impression, so budgets move to platforms that do.
What we build for a network
First, venue inventory with audience profile and footfall per location, since advertisers are buying a specific audience rather than a screen. Second, slot pricing by venue, time and frequency published, which is how media planners compare you with alternatives. Third, campaign booking with creative upload and scheduling, replacing the file exchange that delays every campaign. Fourth, playback reporting with timestamps and screenshots, the accountability that keeps advertising budgets from migrating to measurable channels.