What travellers compare
Travellers shortlist three or four operators and compare the same things: day-by-day itinerary, departure dates, group size, difficulty, what the price includes and what it does not. Most operator sites present tours as descriptive prose with a price and a form, so every enquiry repeats the same questions and the operator answers them individually, dozens of times a week, often across timezones.
What we build for a tour operator
First, itineraries as structured data: days, distances, accommodation, inclusions and exclusions, so tours can be compared without reading three pages. Second, departure dates with remaining places, which converts far better than an open enquiry. Third, online deposits, turning interest into a commitment at the moment of decision. Fourth, multilingual pages with local currency and payment methods, since the highest-value bookings come from abroad.