How the flower trade works
Cut flower demand concentrates into a handful of holidays, and in those weeks a grower cannot answer the phone fast enough while between them the greenhouse runs at a loss. Wholesalers and florists need variety, stem length, grade and volume, and they need to commit in advance for the peaks. Without a way to take pre-orders, a grower sells into a spot market at whatever price the peak happens to produce.
What we build for a flower grower
First, variety pages with stem length, grade and colour, which is the specification florists buy on. Second, pre-orders for holiday peaks with deadlines, turning the rush into a planned schedule. Third, wholesale accounts with volume pricing and reorder from history for florists who buy weekly. Fourth, export terms and packing capability, since the best prices for roses are rarely in the local market.