What these buyers specify
Peaches and plums are picked at different stages depending on where they are going: fresh retail wants firmness that survives transport, processors want sugar content and flesh type, drying wants specific varieties entirely. Growers who treat the crop as one product pick at one stage and lose the other two markets. The buyers who would have specified in advance had no way to find the grower or the variety list.
What we build for a stone fruit farm
First, variety pages grouped by destination — fresh, processing, drying — with calibre, firmness and sugar data. Second, a ripening and harvest calendar, so buyers can plan collection around the right stage. Third, processing suitability published, which brings in the jam and preserve producers who buy reliably. Fourth, forward enquiries capturing destination and tonnage, so picking can be planned around real commitments.